Jinhua is a newly developed tourism city. It is described as the fairyland of mountains and rivers and lakes. Now it has formed a tourism pattern of "one mountain leads the way, followed by five feature tours ", with Jinhua mountain as the main tourism area, replenished by other tours such as mountain and river tour, pilgrim tour, purchase tour, folk custom tour, gourmet tour. This tourism pattern is warmly welcomed by both foreign and domestic tourists.

The fairy land
Jinhua mountainsJinhua mountains is located to the north of Jinhua city. It is a key state-level tourism area with nine famous sites such as Karst Cave, Deer Field, Dapan, Huang Daxian, Jianfeng Mountain, Daguan mountain, Crane and rock mountain, Back Garden, etc. The total area is 79 square kilometers with mild air all year round. The environment is cool and comfortable with clouds and mist floating around the mountains. This area, with characteristics as the sea of forest, with vast wildness of grass and spectacular caves and Huang daxian site, is universally acknowledged as the fairyland for holidays. Jinhua's mountainous area has more than 300 sites with spectacular caves, strange shaped stones, deep and secluded valleys, beautiful rivers and lakes. The mountains and rivers melt together harmoniously while caves are peacefully shaded with forests. There's a legend which goes that When Huang Daxian practiced Buddhism here he had left many fairy articles and whereabouts in the mountain. There are more than 100 sites related to Huang Daxian . The mountain is true to its name a famous mountain, a efficacious mountain, a fairy mountain and a fortune mountain.

The mountains and rivers tour
Jinhua is located in the basin area of the middle part of Zhejiang province. It is beautiful beyond description with mountains, rivers, lakes, caves, forests bringing brilliance to each other. Except the karst cave sites represented by five caves and ten scenic spots such as Jinhua mountain's Twin-Dragon Cave, Ice Kettle Cave, Pilgrim Cave, Peach Land Cave, Ferry Waterfall Cave and six caves in Lanxi such as Snow Surging Cave, Jade Dew Cave, the rosy cloud landform scenery is represented by high and straight, and handsome Square Rock mountains and Nine Peak mountain; the volcanic rock landform is represented by Xianhua mountain and Eight-sides mountain; the scenery of rivers and lakes is represented by Wu River and Lan river. The important State-level famous resorts like Jinhua mountain forest park and Panan Hatai mountain forest park are all green.

Pilgrim tour
Since it was established as the second capital of the Southern Song Dynasty, Jinhua had always been the culture center on the southern bank of Yangtzi River. The city is flourishing with splendid culture and religious culture. It was said that the No. 36 Heavenly Fortune Cave of Jinhua mountain is the place where Chisongzi Huang Daxian went to heaven after practiced and enlightened in the cave. It is said that this Huang Daxie, who was an oversea Chinese, could grant whatever is requested and could head-off disasters. He has followers not only in China but also in Hong Kong, Macao, Southeast Asia and North America. The Square Rock Temple has a history of a thousand years. The Thousand Year Buddha Temple, Yiwu Double Forest Temple, Xianhua Shaolin Palace, Dongyang Guanyin Town and other temples all have a long history.

Purchase tour
With the advantageous geographical and traffic conditions, Jinhua has always attached the importance to the commercial industry. It is one of the rich and prosperous areas in history. Since the reform and opening-up, more than 20 special large and middle-sized trading centers have emerged such as Yiwu China Petty Commodities Town, Yongkang China Science and Technology Hardware Town, Jinhua Industry and Commerce Town, Pujiang Painting and Calligraphy Market, Pan'an Specialties Town. Jinhua has been the center of selling and purchasing materials, trading with both foreign and domestic customers. It is famed as the " Paradise of Purchase ".

Folk custom tour
Jinhua is an ancient cultural and historical city with strong and charming folk customs. It is most enjoyable to watch the Jinhua bullfights. The Wu Opera is one of the oldest operas in Chinese history. It is characterized with loud and sonorous singing, ardent and bold manners, and surprisingly special martial arts. There are more than 700 pieces of such operas such as "Gold Seal" and "Broken Bridge". The Zhuge Eight Diagrams Village had been the gathering place for the offspring of Zhuge, who was the prime minister of Three Kingdom period in Chinese history . The village structure is arranged according to Jiugong Eight Diagram. It is a perfect embodiment which combined geology, ecology, landscape, architecture together with Chinese tradition. Pujiang's First Family on the southern bank of Yangtzi River is famous both at home and abroad for its family culture which had fifteen generations living and eating together. Wuyi Guo Cave is the focus of world attention for its ancient culture and beautiful sights.

Gourmet tour
Jinhua is one of the origins of overseas cuisine. It is famed for ham dishes and various flavor snacks. There are more than 100 delicious Jinhua ham dishes and other special food such as Jinhua crisp cake, Jinhua stew, Jinhua rice meat dumplings with bamboo leaves, Jinhua soup dumpling, Pan'an's made-on-spot noodles, Pan'an dumpling and cake tube, Golden honeyed dates, red bayberry alcohol. The main places to go are: Jinhua night food fair, hundred-year-old restaurant Qinghe Garden, Guomao Guest House, Shibo Gourmet House, Lanxi Ancient Business Town, Pan'an Food Street, etc.